Website redesign services that keep your rankings
A new website shouldn't cost you the search traffic the current one has earned. We redesign and rebuild your site from your brand, and before the design starts we map every page that brings in visitors, so each one keeps its rankings or passes them on to its new address.
Design, build, and SEO from one team · Free, no-obligation consultation · No long-term contracts
A new site, without losing what the old one earned
Most of the search traffic lost in a redesign is lost in the details: a page left out, an address changed without a redirect, a title rewritten. We handle each of them.
Every ranking page mapped
Before design starts, we list every URL that earns traffic, links or leads, from Search Console, analytics, backlink data and a full crawl.
A redirect for every old address
Each old URL gets a permanent redirect to its closest new page, with no chains, tested against the full list before launch.
Content that keeps its rankings
Pages that rank keep their topic, depth and headings. We improve them rather than cut them to fit a layout.
Titles, metadata and schema carried over
Title tags, meta descriptions, structured data and canonical tags move to the new site page by page, then get improved.
A design that's yours, and faster
A layout made from your brand, on fast prerendered pages, with content your team can edit.
Tracking checked at launch
Analytics, conversion events and Google Ads tags are tested on the new site, so you can compare it fairly with the old one.
How a website redesign runs
Benchmark
We crawl the current site, record its traffic, rankings and conversions page by page, and list every URL worth keeping.
Design
We design from your brand and plan the new page structure, giving every page that matters today a home on the new site.
Build and map
We build the site on a private preview, carry over content and metadata, and write and test the redirect map.
Launch and watch
We launch, submit the new sitemap, and watch Search Console and rankings against the benchmark, fixing anything that slips.
Every step we take is in our website migration SEO checklist. Starting from scratch instead? See our SEO web design services.
Sites we've designed and built
An online exam prep platform, a college admissions practice, and a golf coach's booking site. Each one opens to what we built and why.
Website redesign questions
It can, when pages that rank are dropped, their content is cut, or their URLs change without redirects. Planned well, a redesign keeps what works and improves the rest. Rankings can move for a few weeks while search engines recrawl the new site, and we watch them against the benchmark through that time.
Yes. A URL that works stays as it is. We change one only when the new structure is clearly better, and every changed URL gets a permanent redirect to its new page.
Pages that earn traffic, links or leads move to the new site with their substance intact, then get improved. Thin or outdated pages are merged into stronger ones or retired, and their addresses redirect to the closest match.
Redesign when the site is slow, hard to edit, doesn't look like your business, or can't do what you need. If it's mostly sound, targeted fixes can be faster and cheaper, and we'll tell you so after we've looked at it.
Yes. We move your pages, posts and images from the current platform onto the stack that suits the project, and redirect each old address to its new page.
We crawl the live site, test every redirect, submit the new sitemap, and watch Search Console for pages that drop out of the index or return errors. Then we compare traffic, rankings and conversions with the benchmark we took before the work began.
Related services
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- Cannabis web designFast, search-ready websites for cannabis businesses
- SEO strategyA plan for success
- Keyword researchUnderstand and capture search intent
- Content strategyTargeted content is the key to engagement
- Technical SEO servicesLet search engines crawl, understand, and rank every page
- Off-page SEO servicesBuild trust and authority for your site
- SEO audit servicesA holistic view of your SEO performance
Planning a new website?
We design and build fast, search-ready websites, then help them rank. Tell us about your project, and we'll start with a free analysis of your current site, your search visibility, and your ads.






