
What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and is the process of optimizing your website content in order to reach higher rankings on search engine result pages…
Read moreSearch is where your buyers decide, and we work both sides of it: search engine optimization — now including generative engine optimization (GEO) and answer engine optimization (AEO) — for the traffic you earn, and Google Ads for the traffic you buy. One data-driven, transparent team running both, so every ranking and every dollar pulls toward qualified leads that convert.
Google Partner · Free, no-obligation analysis · No long-term contracts

PressRoom's approach to search is driven by data and transparency. We'll give you a clear understanding of how your business performs in organic search, AI answers, and Google Ads, and actionable strategies to increase visibility, traffic, and conversions.
We hold ourselves to strict quality and process guidelines, so you can rest assured that your website and ad accounts are in good hands. Every member of our team is trained in search best practices, all our efforts are fully compliant with Google policies, and we're a Google Partner.
We take the time to understand your business, target audience, and goals. Through in-depth research and analysis, we identify key insights that form the foundation of our strategy.
Our team develops a customized strategy. We create a roadmap that outlines the objectives, content plans, and campaign tactics to maximize your success.
We bring the strategy to life, managing the process, curating captivating content, and running targeted campaigns to engage and inspire your audience.
We strive for ongoing growth and success by continually optimizing our strategies based on data-driven insights. Through thorough analysis, we identify areas of improvement.
Organic and paid search under one roof: SEO, GEO, and AEO for the traffic you earn, and Google Ads for the traffic you buy.
Paid search puts you in front of buyers the day a campaign goes live. We run Google Ads with the same data-driven, transparent approach we bring to SEO, and plan the two together so every dollar you spend and every ranking you earn pull toward revenue.
Or try Goldbeater, our self-serve Google Ads audit tool
Learn more about our expertise and track record.
Six years, still compounding
Six years of SEO took a B2C exam prep company from ~700 organic sessions a month to over 51,000 — and grew 67% in the year AI answers cut traffic elsewhere.
Browse Case StudiesI feel very fortunate that I found PressRoom to help me launch my website last year. Knowing I was unfamiliar with the process and jargon, PressRoom went out of their way to educate me on my options and made sure to give/solicit feedback throughout the process. I would recommend working with PressRoom if you are looking for a team who can communicate clearly, stay on top of deadlines, tailor a product to your needs, and deliver value. As a bonus, their associates are equally attentive, pleasant, and talented.
Steph Lopez
Mindboot
If you are looking for a partner who can drive and help create business plans in the most collaborative ways, then you need to connect with PressRoom. PressRoom's collaboration at every level - both highly conceptual in terms of identifying and articulating customer problems and more detailed in terms of what solutions were available - drove new features and new market segments for needed organic revenue growth. I highly recommend PressRoom for your consideration.
Jon-David Hague
University Now
PressRoom masterfully guided us through the formidable process of spec'ing, designing, developing, and launching our first custom product. They invested themselves fully in the project, taking the time to understand our values and vision, and provided insights throughout the process that saved us countless hours and kept us on point with core features and goals. PressRoom brought a clarity to the project by expertly scoping it and delineating milestones into a clear timeline. They delivered well before the deadlines and kept up regular communication to review feedback and send updates on progress. Their breadth of knowledge made him a great resource for everything from media optimization to iterative, agile processes, to extendable site structure.
Brick Thornton
Wisdom Labs
PressRoom's Managing Director Justin is a skilled leader and communicator whose chops and level head keep our team is moving in the right direction. His depth of experience gives him the ability to think through longer-term ramifications or unexpected challenges behind a given approach, and he goes out of his way to anticipate challenges that different business goals might present down the road and offer different solutions. Justin makes a point of checking in at regular intervals, and acts on this feedback to maintain a productive and supportive work environment.
Erik Strom
Cerego

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Read moreExperience exceptional service, expert guidance, and outstanding results. PressRoom stands apart from other agencies with our focus on data and transparency. Contact us now for a free analysis of your SEO and Google Ads, and get started!