SEO strategy services

An SEO strategy is the plan that decides where your effort goes. Without one, SEO turns into a list of tasks that may or may not add up to growth. With one, every fix, page, and link serves a goal you've agreed on, and you can see whether it's working. Our SEO strategy services start with your business goals and end with a roadmap that says what we'll do, in what order, and how we'll measure it.

What goes into our SEO strategies

Goals and KPIs

We start by agreeing on what SEO should achieve: more leads, more sales, a new market, or less dependence on paid ads. Each goal gets key performance indicators that tie search results to revenue, not just traffic.

Measurement setup

A strategy is only as good as its numbers. We make sure analytics, conversion tracking, and Search Console are set up correctly before anything else, so every result can be traced back to the work behind it.

A baseline audit

We review the site's technical health, content, rankings, and backlinks to see where you stand today. Our SEO audit services cover this in depth.

Keyword and opportunity research

We map the searches your buyers make and estimate what each is worth, from the volume and difficulty of the keyword to the revenue it could bring. Our keyword research services explain how.

Technical plan

We list the technical fixes that will unblock rankings, in order of impact: indexing, site speed, structure, structured data, and redirects. Our technical SEO services carry them out.

Content plan

We decide which pages to create, update, merge, or retire, and in what order, so content builds authority on the topics that matter most to your business.

Authority plan

We plan how the site will earn links and mentions from trusted sites in your industry, without the shortcuts that risk a penalty.

AI search

More searches now end in an AI answer. The strategy covers how your brand gets cited in Google's AI Overviews, ChatGPT, Perplexity, and Gemini, through our generative engine optimization work.

SEO and Google Ads together

Organic and paid search work best as one plan. Ads can cover valuable searches while rankings build, and their conversion data shows which keywords are worth ranking for. As a Google Partner, we plan both together.

How we build your strategy

1. Discovery. We learn your business, customers, margins, and competitors, and agree on goals.
2. Research. We audit the site, map the opportunities, and size each one.
3. Roadmap. You get a prioritized plan for the next three to twelve months, with the reasoning behind every item.
4. Execution. We carry out the plan, or support your team as it does.
5. Review. We report monthly and revisit the strategy each quarter, because search, competitors, and your business all change.

Data-driven decisions

We believe in data-driven decision-making. Every recommendation in your strategy is backed by data you can see, every result is reported against the goals we set together, and the plan changes when the data says it should. That's how a strategy keeps working in a search landscape that keeps changing.

Achievable's strategy shows where this leads: six years of SEO took its organic sessions from about 700 a month to more than 51,000, and they kept growing through the shift to AI answers.