Golf instruction · San Francisco, CA
A lesson-booking site for a San Francisco golf coach
The website we designed and built for Michael Farley, a PGA Professional teaching golf lessons in San Francisco: lesson pages, pricing and booking.
- Web design
- Web development
- SEO
Inside the Michael Farley Golf site
- A page for each kind of lesson: private, beginner, junior and group
- Prices on the site and online booking
- Call or text from any page
- Local business and person structured data
- Landing pages written for the search behind each lesson type
The brief
Michael Farley is a PGA Professional and former tour player who teaches golf in San Francisco and coaches with TrackMan and video analysis. Golfers look for lessons for very different reasons (a first lesson, a lower handicap, a junior in the family), and the site had to answer each of them directly, then make booking easy.
How it's built
Each kind of lesson has its own page, written for the search behind it, so a beginner and a competitive player each land on the page made for them. Prices are on the site, booking and call-or-text are a tap away, and local business and person structured data tie the coach and his lessons together for search.
Top to bottom
Scroll inside the window to see the whole page, as it looks on desktop today.
Palette and type
Typefaces
- Fraunces
- Inter
Fairway
#13402A
Brass
#B8924C
Cream
#FAF7F0
Ink
#16201A
More of our work
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