Generative engine optimization (GEO) services
Search is moving into AI answers. As a boutique GEO and AEO agency, PressRoom gets your brand surfaced and cited by Google AI Overviews, ChatGPT, Perplexity, and Gemini — so you win the answer, not just a ranking.
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GEO and AEO, defined
Two related disciplines for getting found as AI reshapes how people search.
What is generative engine optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so they're surfaced and cited by AI-powered search and answer engines — like Google's AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in traditional blue-link results.
What is answer engine optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring your content so it can be extracted as the direct answer to a user's question — in a featured snippet, a voice assistant, or an AI chatbot — rather than buried inside a page.
Answer engine optimization servicesHow we make you the answer
A data-driven GEO/AEO program built on the same foundation as world-class SEO.
Entity & schema optimization
We build a clear entity graph and structured data (schema.org) so AI engines understand exactly who you are, what you offer, and why you're credible.
Content built for extraction
We write clear definitions, summaries, and Q&A that answer engines can lift and cite verbatim — concise, accurate, and well-structured.
Authority & citations
AI models cite sources they trust. We earn the mentions, reviews, and references that make your brand the one they surface.
Technical AI access
llms.txt, clean semantic markup, crawlable structure, and fast pages so AI crawlers can read and index everything you publish.
Answer & FAQ coverage
We map the real questions your buyers ask AI assistants and make sure your site is the most complete, quotable answer.
Visibility measurement
We track your share of voice and citations across AI Overviews, ChatGPT, Perplexity, and Gemini — and optimize from real data.
How we work
Free analysis
We review your site, your search visibility, and your ads, and show you where the opportunity is before you commit to anything.
Plan
We agree on goals and the numbers that will measure them, check your tracking, and map the work month by month, starting with what pays off soonest.
Do the work
Our team carries out the plan: technical fixes, content, links, campaigns, and changes to the site itself.
Report and refine
Every month you see what we did, what it changed, and what comes next, and the plan moves with the data.
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GEO & AEO questions
Don't see your question? Ask us. We reply within one business day.
Ask a questionGenerative Engine Optimization (GEO) is the practice of optimizing your brand and content so they're surfaced and cited by AI-powered search and answer engines — like Google's AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in traditional blue-link results.
We plan them as one program. GEO is the broader of the two: it builds the entity signals, authority, and coverage that lead an AI engine to name your brand when it writes an answer. Answer engine optimization (AEO) is the page-level craft inside it, shaping a page so one clear answer can be lifted out and quoted. A GEO program includes AEO work on the pages that matter most.
Traditional SEO optimizes to rank in the list of organic search results. GEO and AEO optimize to be the answer AI engines generate and cite — through entity clarity, structured data, authoritative citations, and content written for extraction. They share a technical foundation, so the strongest programs do both together.
Yes. Classic SEO still drives the majority of qualified traffic, and the same signals — quality content, structured data, site speed, and authority — feed AI answer engines. GEO and AEO extend your SEO foundation to capture visibility in AI-generated answers as that share of search grows.
We optimize for the engines your customers actually use: Google AI Overviews and AI Mode, ChatGPT and ChatGPT Search, Perplexity, Google Gemini, and Microsoft Copilot — plus traditional featured snippets and voice assistants.
We track citations and share of voice across AI answer engines, branded and unbranded mentions, referral traffic from AI tools, and movement on the questions your buyers ask — alongside the organic rankings, traffic, and conversions we report for SEO.
Related services
- Website design & developmentFast, search-ready sites designed from your brand
- Website redesignA new site that keeps the rankings you've earned
- Google Ads managementPaid search run by a Google Partner
- Answer engine optimizationBe the direct answer to your buyers' questions
- Cannabis SEOSEO for dispensaries, delivery services and cannabis brands
- Cannabis web designFast, search-ready websites for cannabis businesses
- SEO strategyOne measurable plan for goals, research, content, technical work, and links
- Keyword researchThe searches your buyers make, sized up and mapped to pages
- Content strategyContent planned, written, and kept current to rank and to be quoted
- Technical SEO servicesLet search engines crawl, understand, and rank every page
- Off-page SEO servicesLinks and mentions that build trust, earned without shortcuts
- SEO audit servicesEvery issue holding back your rankings, ranked by what it costs you
See where your search opportunity is
Tell us about your business. We'll review your site, your rankings, and your ads, and show you what we'd do first. It's free, there's no obligation, and we reply within one business day.