Generative engine optimization & answer engine optimization
Search is moving into AI answers. As a boutique GEO and AEO agency, PressRoom gets your brand surfaced and cited by Google AI Overviews, ChatGPT, Perplexity, and Gemini — so you win the answer, not just a ranking.
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GEO and AEO, defined
Two related disciplines for getting found as AI reshapes how people search.
What is generative engine optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so they're surfaced and cited by AI-powered search and answer engines — like Google's AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in traditional blue-link results.
What is answer engine optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring your content so it can be extracted as the direct answer to a user's question — in a featured snippet, a voice assistant, or an AI chatbot — rather than buried inside a page.
How we make you the answer
A data-driven GEO/AEO program built on the same foundation as world-class SEO.
Entity & schema optimization
We build a clear entity graph and structured data (schema.org) so AI engines understand exactly who you are, what you offer, and why you're credible.
Content built for extraction
We write clear definitions, summaries, and Q&A that answer engines can lift and cite verbatim — concise, accurate, and well-structured.
Authority & citations
AI models cite sources they trust. We earn the mentions, reviews, and references that make your brand the one they surface.
Technical AI access
llms.txt, clean semantic markup, crawlable structure, and fast pages so AI crawlers can read and index everything you publish.
Answer & FAQ coverage
We map the real questions your buyers ask AI assistants and make sure your site is the most complete, quotable answer.
Visibility measurement
We track your share of voice and citations across AI Overviews, ChatGPT, Perplexity, and Gemini — and optimize from real data.
How we deliver
Discovery
We take the time to understand your business, target audience, and goals. Through in-depth research and analysis, we identify key insights that form the foundation of our strategy.
Strategy
Our team develops a customized strategy. We create a roadmap that outlines the objectives, content plans, and campaign tactics to maximize your success.
Implementation
We bring the strategy to life, managing the process, curating captivating content, and running targeted campaigns to engage and inspire your audience.
Optimization
We strive for ongoing growth and success by continually optimizing our strategies based on data-driven insights. Through thorough analysis, we identify areas of improvement.
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GEO & AEO questions
Generative Engine Optimization (GEO) is the practice of optimizing your brand and content so they're surfaced and cited by AI-powered search and answer engines — like Google's AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in traditional blue-link results.
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