Data-driven and transparent SEO
PressRoom is built on data and transparency. We provide a clear understanding of your website's AI/SEO performance and actionable strategies to grow visibility, traffic, and conversions. We hold ourselves to strict quality guidelines — every member of our team is an experienced SEO professional, and all our work is fully compliant with Google policies.
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Delivering success
Discovery
We take the time to understand your business, target audience, and goals. Through in-depth research and analysis, we identify key insights that form the foundation of our strategy.
Strategy
Our team develops a customized strategy. We create a roadmap that outlines the objectives, content plans, and campaign tactics to maximize your success.
Implementation
We bring the strategy to life, managing the process, curating captivating content, and running targeted campaigns to engage and inspire your audience.
Optimization
We strive for ongoing growth and success by continually optimizing our strategies based on data-driven insights. Through thorough analysis, we identify areas of improvement.
SEO focused on ROI
Client-centric approach
We prioritize the needs and goals of our clients above all else. We're committed to providing personalized and exceptional service, aligning our efforts to ensure every engagement succeeds.
Expertise and innovation
We stay at the forefront of the SEO industry by continuously expanding our knowledge and improving our cutting-edge AI platform. We understand that SEO is an ever-evolving landscape, and our team of experts has the resources needed to stay ahead of the curve and deliver results.
Measurable results
We measure our success through tangible results, not only in search engine rankings, but also in conversions and ROI. We use data-driven insights to track progress, adjust strategies accordingly, and ensure that campaigns achieve their objectives.
Meet our leadership team

Justin Pincar
Managing Director
Justin is an SEO expert with 20+ years of experience in digital marketing. He's helped hundreds of businesses grow their revenue by increasing their organic traffic with white-hat SEO strategies, specializing in keyword research, content optimization, and backlink placements. His range of clients and former employers spans from tech giants like Google and Facebook, to the hottest new startups just launching, to established mom-and-pop businesses looking to modernize their approach.

Amber Wang
Data Science Lead
Amber has 7+ years of experience in data science, statistical modeling, and machine learning. She leverages a mix of traditional analysis and cutting-edge AI tech to identify and understand the best ways to grow your search presence. Her past efforts range from analyzing massive datasets of global financial firms like Cushman & Wakefield, to optimizing the inventory of local apparel stores. Amber co-founded Cerebral Valley, one of the first women-focused AI communities.

Tyler York
Outreach Lead
Tyler works closely with our clients to understand their target audience and develop strategic outreach plans tailored to their specific needs. His efforts are instrumental in spreading awareness and knowledge of our clients' products and services. With a background in sales and marketing, Tyler understands the importance of building strong relationships with customers and maintaining an active presence in the market. He constantly seeks new ways to engage with potential customers and develop innovative strategies for outreach.

Hazel Donna
Research Lead
Hazel leads our research and information collection efforts, ensuring that facts and data-driven decisions back our projects. She is well-versed in conducting both primary and secondary research, ensuring that our findings are comprehensive and reliable. Hazel's attention to detail and process ensures the accuracy and reliability of our findings. Her clean presentation of the trends and insights she discovers provide valuable knowledge to our internal teams as well as our clients.

Jeysen Freedman
Engineering Lead
Jeysen is an experienced software engineer with a passion for building innovative solutions. His ability to understand business goals, translate them into technical requirements, and spearhead the implementation process makes him a valuable member of our team. Jeysen's projects range from simple website tag implementations to creating complex algorithms for data analysis; his expertise across multiple programming languages and frameworks allows him to adapt quickly and efficiently to varying clients.
Common questions
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility in organic (unpaid) search engine results. SEO involves a variety of strategies and techniques, such as keyword research, content optimization, technical optimizations, and link building, all of which are designed to increase the visibility of content in search engine result pages (SERPs). It is a vital component of any digital marketing strategy, helping users to find your content when searching for a given topic or keyword.
Start your SEO journey with PressRoom today!
Experience exceptional service, expert guidance, and outstanding results. PressRoom stands apart from other agencies with our focus on data and transparency. Contact us now to receive a free SEO analysis and get started!