Google Ads management, from a Google Partner
Paid search puts you in front of buyers the day a campaign goes live. PressRoom runs Google Ads with the same data-driven, transparent approach we bring to SEO — and plans the two together, so every dollar you spend and every ranking you earn pull toward the same revenue.
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We're a Google Partner.
As a Google Partner, we've demonstrated our ability to maximize campaign success, drive client growth, and earn the latest Google Ads product certifications.
View our Google Partner profileSEM, defined
Paid and organic search answer the same buyer at the same moment. Here's how they differ.
What is search engine marketing (SEM)?
Search engine marketing (SEM) is paid advertising in search results — most often through Google Ads — so your ads appear when people search for what you sell. Advertisers bid on the keywords their buyers use and, on search campaigns, typically pay only when someone clicks.
How is SEM different from SEO?
SEO earns rankings in the organic results; SEM buys a place in the ads above and around them. SEO compounds over months, while SEM can put you in front of buyers the day a campaign goes live — and the search-term data it produces shows which keywords convert, which feeds straight back into your SEO strategy.
How we run your account
Hands-on Google Ads management, measured on the conversions that matter to your business.
Account structure & keywords
We build campaigns around how your buyers actually search — tight ad groups, the right match types, and keyword lists that map to what you sell.
Search terms & wasted spend
We review the search terms report continuously, adding negatives for queries that will never convert and promoting the ones that do.
Bidding & budgets
Smart Bidding set against the conversion goals that matter to your business, with budget moved toward the campaigns that earn it.
Ads & creative testing
Responsive search ads, assets, and landing-page messaging tested against each other, so every impression works harder.
Conversion tracking
GA4, enhanced conversions, and offline conversion imports for leads that close later — so bidding optimizes for revenue, not clicks.
Paid and organic, together
Google Ads search-term data shows which keywords convert; we feed it into your SEO strategy and shift spend away from queries you already win organically.
The platform behind our Google Ads work — yours to use, too
Goldbeater is the AI agent for Google Ads we built and use on client accounts. It checks a Google Ads account every day, shows where it's losing money, and drafts the changes for you to approve. Nothing changes without your approval. It's available self-serve, so you can run it on your own account, with or without us.
How we deliver
Discovery
We take the time to understand your business, target audience, and goals. Through in-depth research and analysis, we identify key insights that form the foundation of our strategy.
Strategy
Our team develops a customized strategy. We create a roadmap that outlines the objectives, content plans, and campaign tactics to maximize your success.
Implementation
We bring the strategy to life, managing the process, curating captivating content, and running targeted campaigns to engage and inspire your audience.
Optimization
We strive for ongoing growth and success by continually optimizing our strategies based on data-driven insights. Through thorough analysis, we identify areas of improvement.
Google Ads questions
Search engine marketing (SEM) is paid advertising in search results — most often through Google Ads — so your ads appear when people search for what you sell. Advertisers bid on the keywords their buyers use and, on search campaigns, typically pay only when someone clicks.
Grow your search traffic with PressRoom today!
Experience exceptional service, expert guidance, and outstanding results. PressRoom stands apart from other agencies with our focus on data and transparency. Contact us now for a free analysis of your SEO and Google Ads, and get started!