SEO audit services

An SEO audit tells you why your site ranks where it does, and what to change to rank higher. Ours looks at everything that affects organic search: the technical foundation, the content, the keywords each page targets, the links pointing at the site, and how you compare with the competitors you're up against. You get a plain-language report with every finding ranked by how much traffic it costs you, and a plan for fixing it.

What our SEO audits cover

Technical health

We crawl the whole site and review Search Console to find what keeps pages from being crawled, indexed, or ranked: blocked or excluded pages, broken links and redirect chains, duplicate URLs, slow templates, Core Web Vitals, mobile issues, and content that only appears after JavaScript runs. Our technical SEO services can take the fixes from there.

On-page optimization

Every important page gets checked for its title tag, meta description, headings, internal links, and structured data. We look for pages competing with each other for the same search, and pages that don't name what they're about in the words people search with.

Content quality

We assess whether each page answers what its searchers are looking for, and whether it does so better than the pages ranking above it. Thin, outdated, or overlapping pages are flagged to improve, merge, or retire.

Keywords and search intent

We map the searches you rank for today, the ones you should rank for, and the gap between them. Each page is matched to the intent behind its keywords, because a page built to sell rarely ranks for a search that wants an explanation.

Backlinks and authority

We review who links to you, which of those links carry weight, which are spam, and which point at pages that no longer exist. We compare your link profile with your competitors' to find where you're behind and which sites could link to you next.

Competitors

We look at the sites that outrank you for your most valuable searches: what their pages cover, how they're structured, and where they're beatable.

Analytics and tracking

An audit is only as good as the data behind it. We check that analytics, conversion tracking, and Search Console are set up correctly, so you can measure what the fixes are worth.

AI search visibility

We check whether AI crawlers can reach your pages and how often AI answers cite you, so the audit covers the searches that end in an AI answer as well as the ones that end in a click.

What you get

• A prioritized list of findings, ranked by how much traffic or revenue each one is costing you, so the most valuable fixes come first.
• A plain-language explanation of each issue: what's wrong, why it matters, and how to fix it.
• Developer-ready tickets for anything technical, with the exact change and how to check it.
• A roadmap that turns the findings into a plan for the next three to six months.
• A walkthrough call to go through the results and answer your team's questions.

How an SEO audit works

1. Access. You give us read access to Search Console and analytics. Nothing on the site changes during the audit.
2. Crawl and research. We crawl the site, pull keyword, backlink, and competitor data, and review your tracking.
3. Analysis. We work through the findings, estimate what each one is costing you, and decide what to fix first.
4. Report and walkthrough. You get the report, the tickets, and the roadmap, and we walk your team through them.

When you need an SEO audit

• Traffic or rankings have dropped and nobody is sure why.
• You're planning a redesign or a move to a new platform. See our website redesign services and our SEO checklist for a website migration.
• You're starting SEO for the first time, or taking it over from another agency.
• It's been more than a year since anyone looked at the whole site.

Gotham, a Brooklyn delivery business, came to us after a year with another agency and flat traffic. Our audits found the technical issues holding its rankings back, and search impressions grew more than 225% in three months once they were fixed. For more on why audits matter, read why you need an SEO audit.