Cannabis brand · Brooklyn, NY
A brand site for a Brooklyn cannabis label
The brand site we designed and built for Tony Tux, a Brooklyn cannabis label: a product catalogue, a strain guide and a store finder.
- Web design
- Web development
- SEO
Inside the Tony Tux site
- A filterable product catalogue with quick view
- Strain pages and a strain guide
- A Google Maps finder for the stores that carry it
- A catalogue the team manages themselves in Strapi
- Product and brand structured data scoped to New York
The brief
Tony Tux is a Brooklyn cannabis label making flower and pre-rolls, sold in stores across New York. The brand is sharp, bold and a little rebellious, and the site had to carry that while doing the practical work of showing the products and where to buy them.
How it's built
A Next.js front end with smooth-scroll parallax and editorial art direction, backed by a Strapi catalogue the team updates themselves. Product, strain and brand pages are marked up for search and scoped to New York, and a Google Maps store finder shows buyers where to find it.
Top to bottom
Scroll inside the window to see the whole page, as it looks on desktop today.
Palette and type
Typefaces
- Reckless Neue
- Elza
Gold
#B69F70
Black
#121311
Smoke
#E7E8E7
More of our work
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