Gotham's 225%+ increase in search impressions

Project Overview

Gotham is a cannabis delivery business in Brooklyn, New York. Despite a strong presence in its neighborhood and loyal customers, it was struggling to gain visibility in organic search. PressRoom's technical SEO audits identified a set of critical on-page issues. We helped Gotham prioritize and implement the fixes, and within three months its organic search impressions had tripled and its keyword coverage had grown substantially.

Project Execution

Gotham saw SEO as a key channel for growth, and had already hired an SEO agency it met at a trade show. A year and six figures in fees later, its traffic hadn't moved, and the agency kept assuring Gotham that SEO takes time. Gotham asked PressRoom for a second opinion. Our technical audit found issues holding back its rankings straight away, starting with the basics: tracking code had never been installed properly, and Google Search Console had never been set up. Gotham ended that engagement and hired PressRoom for further audits and an ongoing campaign.

We began with a prioritized list of technical issues, and worked directly with Gotham's technical team on the best way to implement each fix, so nothing technical stood in the way of ranking. Then we conducted in-depth keyword research with a focus on local search, and built a content strategy around Gotham's highest-value keywords. We analyzed competitor sites for new opportunities, and helped Gotham optimize its catalog pages for searches on its best-selling products.

Thanks to the combination of technical audits, competitive research and a focused content strategy, Gotham's organic impressions more than tripled in three months. Its keyword coverage grew well beyond the original target list, to more than 1,800 new keywords. Gotham now has the foundation for strong organic growth, and we look forward to helping it get there.

Hold your SEO agency accountable

SEO does take time and sustained effort, but "it takes time" shouldn't be the whole report. You should be able to see what's being done from the first month, and a reputable agency shows you its work regularly without being asked. If it can't, ask for the evidence. If you're not sure your SEO is on track, contact us for a free analysis, and we'll tell you what we find.