What are the differences between SEO roles?

Are you curious about what different roles exist within search engine optimization (SEO)? You might have heard of SEO jobs like strategists, analysts, and copywriters, but do you know how they fit into an overall SEO strategy? In this blog post, we explore the differences between these roles and why each one is important. Keep reading to learn more!

SEO strategist

An SEO strategist is responsible for developing a comprehensive long-term strategy to improve the visibility of their client’s website. This role requires a broad understanding of search engine algorithms, as well as more detailed topics like keyword research, and competitor analysis. The SEO strategist works with other team members to ensure that all efforts are in sync with one another. They must be able to communicate effectively between teams and ensure that everyone is on the same page. The average SEO strategist's salary is around $70,000.

SEO content manager

An SEO content manager works closely with both SEO strategists and copywriters to create content that is effective in boosting search engine rankings. This role requires a deep understanding of keyword research and market trends. Content managers must also be able to measure their success through data-driven reporting. The average SEO content manager salary is around $65,000.

SEO copywriter

Copywriters are responsible for creating SEO-friendly content that will rank well in search engine results pages (SERPs). They must be able to research topics and write engaging copy that resonates with readers. In addition, they need to be able to optimize the content with keyword-rich phrases and utilize other SEO tactics such as meta tags, alt text, and internal links. The average SEO content writer salary is around $60,000.

Technical SEO specialist

A technical SEO specialist is responsible for ensuring that the website meets all technical requirements needed for effective search engine optimization. This role, as you might have assumed, typically requires knowledge of HTML, CSS, and other coding languages. Technical SEO specialists are also responsible for maintaining site speed and performance, as well as conducting regular audits to identify any potential technical issues that could be hindering the website’s visibility. The average technical SEO salary is around $70,000. The salary for a technical SEO manager may be even higher.

SEO analyst

An SEO analyst is responsible for tracking and analyzing data related to keyword performance, website traffic, conversions, and other relevant metrics. They must be able to identify trends and potential issues in the data and provide actionable insights that can be used to improve the website’s search engine rankings. The average SEO analyst salary is around $74,000.


Search engine optimization requires multiple roles to be successful. SEO Strategists are responsible for setting the overall strategy, while technical SEO specialists ensure that the website meets all technical requirements. Content managers and copywriters create content that will rank well in SERPs, and SEO analysts track and analyze data. Each role is important to the success of the overall strategy, and it’s important to find the right people with the right skills for each position. Fortunately, we've taken care of all that for you - hire us at PressRoom, and you're hiring a fully qualified team encompassing all these roles!

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